3 MISTAKES THAT HURT YOUR RETAIL SALES (AND HOW TO AVOID THEM)
As we all know, there are an increasing number of shoppers who are buying online. But this doesn’t mean that traditional offline retailers should be afraid! There are plenty of retail stores that are thriving in the modern marketplace. What this does mean, however, is that brick-and-mortar stores simply cannot afford to continue running their business the same way they always have. If you’re going to succeed in the digital world, you’ll need to keep up! Retail is experiential, an opportunity for the brand to have a direct tactic experience with their consumers. Scent, person to person engagement and store layout all meld together to create an experience that will live in the consumers mind of how they perceive the brand. So retail is an extension of the brand itself.
This is where many businesses make mistakes; mistakes that can be extremely costly down the line. To help you avoid these issues we’ve put together this list of the top 3 mistakes that retailers are making to hurt their sales (and how to avoid them).
If you’re not collecting customer information, then you’re losing out. Following up with customers after they purchase something from you not only shows them that you care, but also opens the lines of communication so that you can start building a relationship with them. Perhaps consider offering a small discount for signing up to your mailing list. This way you can keep them updated about new products and special offers. Building customer relationships is one of the most important parts of any business, and if you do it right, it will be sure to increase your bottom line.
In this day and age, you simply can’t get away with not having a well-designed website, no matter how established your physical storefront is. Regardless of whether or not you plan on selling your products online, you should at the very least have a website where people can find out your basic business details such as your address, contact details and the list of products or services you have on offer. Remember to always include pictures of your store, as these are more eye-catching and attention-grabbing. Social media is also a great way to find new customers and to build lasting relationships with your existing ones. Be sure to set up relevant social media accounts for your business and publish regular and relevant content to engage with your audience.
All too often businesses don’t take advantage of their most valuable business asset; their shopfront. Your store layout plays a huge role in creating your customer experience and developing their first impression of your brand. Set up your store so that it encourages customers to make impulse sales and take advantage of any cross-merchandising opportunities. Glam up with space with great lighting and music, so that people feel energized and engaged while in your store environment.