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GRAPEVINE MEDIA “10X”  BRANDING IN FOSCHINI EMPORIUM STORES

In-store branding leaders Grapevine Media are proud to announce the recent launch of digital signage in selected Foschini Emporium’s.

Grapevine’s mandate to serve the fragrance brands in Foschini’s departmental stores by taking their in-store communication to the next level was achieved by retooling the static branding to a vastly more impactful digital solution that fits the space perfectly. Digital signage elevates the noting of the branding at the point of purchase with moving images such as the brands television commercial that is 10 x brighter than traditional LCD screens.

“The hard to ignore, state of the art LED P2.5 technology has many retail applications and we see LED as a real growth opportunity within retail spaces” says Angus Murray Smith, MD of Grapevine media.

“The brands love the versatility and impact of the medium” says Charisse Maroun, Sales Manager at Grapevine Media. “It stops you in your tracks, increasing consumers dwell time when observing the branding.  I don’t think the increased awareness can be over stated. The ability to drop in new content at a moment’s notice is also a key feature.”

Sue-Mia van der Westhuizen, who heads up the Design Department fell in love with the creative process and agrees with Charisse. “The digital signage complements the state of the art nature of the Emporiums and coupled with the complimentary static branding, the featured brand really owns the space over their designated two week period”.

For more information on digital signage please contact Charisse Maroun.

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